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Josh Shabtai

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IPG Media Lab: Outlook 2015

The IPG Media Lab is part creative technology shop, part futurist thought-leader for the marketing industry. Every year, the Lab publishes its Outlook -- a state of the union in where technology is leading us as marketers and consumers.

I oversaw and co-authored this year's report, a look at what we're calling Intimate Computing. It's (hopefully) fascinating stuff: now that 85% of the world is covered by a wireless network and more than 2 billion of us have smartphones, the stage is set for an explosion of extremely personal media and tech applications.

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